Monthly Archives: June 2010






As you know, at Tesco.com we targeted iPhone first. Yet if I was to draw a Venn diagram containing two circles – one representing the population of Tesco online shoppers and the other the population of people with iPhones – you would see that the overlap between the two circles […]

Why we all need a Hero (Device)







Today we met with the designers who are building our grocery mobile apps so we could review progress and think about what we wanted to do over the coming year. They brought two iPads with them.On one iPad they had a mock-up of Tesco grocery shopping on it.On the other they […]

Tesco home shopping on an iPad?



Tesco.com HQ has been disrupted by colleagues with iPads who seem to create groups of people who gather around them whenever they carry the things about the office. Which they’re doing. Blatantly. Sarah (middle) and Becky (right) caught admiring Lucia’s iPad. (the chocolates are there because there is always gooey food […]

iPad fans disrupt Tesco.com