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Tesco’s first QR-code enabled print advert

Mike Fethers, a buyer for Tesco Entertainment, has sent me Tesco’s first QR-code enabled print advert! You should be able to scan the QR code on the image he sent me below (click image to show larger version if needed) using your smart-phone with a suitable barcode-scanning app. The QR-code contains an HTML link which is http://bit.ly/aefZn7 which gets converted by …

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Tesco Groceries for Mobile – Infographic

I absolutely love this info-graphic that has been created describing how our Tesco Groceries app works with the rest of our service.  Now do you see why I so enjoy working with the marketing team? A picture paints a thousand words, and us geeks should remember that a little more than we do!

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Join the Tesco Freeview Broadcast Experiment

APPLICATION OPEN – SEE http://techfortesco.blogspot.com/2010/11/applications-open-to-join-tesco.html — I’ve joined up with my colleagues in the Tesco Electricals team to launch a nationwide experiment to transmit personal messages and useful content straight to your Freeview set-top box over the UK’s digital TV broadcast network. I’m looking for volunteers to help me with the experiment – and for a lucky …

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