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QR codes go into Tesco branches from Friday

From this Friday we’ll be using QR Codes in store to link customers to the mobile version of Tesco Direct to ore-order the new Nintendo 3DS console. Mike Fethers, Assistant Buyer for Tesco Gaming (what a great role!) sent me a digital copy of the poster and QR code we’ll be showing in-store. Mike believes …

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Techfortesco blog stats: 3,000 readers a week

I’ve just taken some time to read the Google/Blogger analytics for techfortesco and I’m both delighted and humbled to reveal that just over 12,000 readers a month (over 3,000 readers a week, where a “reader” is defined as a combination of pageviews and unique IP addresses) are enjoying the content – and that’s not including those …

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Big improvements to service for Tesco Finder app

I’ve just sent into live an update to the API service supporting Tesco Finder application. The focus has been on improving performance and accuracy of the service for the ever-increasing number of Tesco Finder users. The “nearest branches” feature is now much more accurate. Before the update, the API tended to favour nearest branches by …

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TV advertising….works!

It’s all very easy for us digital internet types to get sniffy about how TV advertising is old hat with its scatter-gun approach to marketing and no direct feedback that it works. I was in this mood when I chatted with Tesco.com’s marketing team on the eve of the first TV commercial for the iPhone …

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I’m presenting at CoDev 2011 conference in Scottsdale, AZ, 24-26 Jan

Just to let you know that I am presenting at the excellent CoDev 2011 conference on 24-26 January. The conference fosters co-development and open innovation – which chimes perfectly with my work with the Tesco API which is open to third party developers and linked to our affiliates scheme. The conference takes place at the Talking Stick Resort, Scottsdale (near Phoenix) in …

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I have been appointed to the UK’s MCJIC (Mobile Industry) Committee

I am very happy to have accepted a position on the UK’s Mobile Commerce Joint Industry Committee (MCJIC), the committee established to ensure that UK businesses are prepared for the changes, opportunities and challenges that accompany the explosive growth in mobile commerce. The MCJIC has been formed by the Association of Interactive Media and Entertainment (AIME), …

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Tesco TV Campaign Highlights iPhone App Barcode Scanning

If you’re an Emmerdale fan than you will no doubt have seen the excellent and amusing 40-second TV commercial from our marketing department. The commercial shows our “Tesco family” using the barcode scanning facility on their iPhone as they go about life. You’ll see the ad popping up all over the place on commercial TV channels in …

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All change at the top of Tesco.com

Laura Wade-Gery, CEO of Tesco.com is leaving Tesco.com to join the newly formed Tesco UK Board of Directors reporting to our forthcoming new Tesco chief Philip Clarke. Laura’s role is being taken by Ken Towle, currently CEO of Tesco’s China operation. Ken will have the new title ‘Director of Internet Retailing’. Laura leaves after 7 years …

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