If you’re an Emmerdale fan than you will no doubt have seen the excellent and amusing 40-second TV commercial from our marketing department.
The commercial shows our “Tesco family” using the barcode scanning facility on their iPhone as they go about life. You’ll see the ad popping up all over the place on commercial TV channels in the UK over the next four weeks.
If you haven’t spotted the commercial yet, don’t worry: I watched Emmerdale on your behalf and recorded the commercial (the things I do for you!). You can watch it now: