Tesco Pocket Shopper

A little piece of history for you: You probably think that mobile apps appeared soon after iPhone’s launch back in 2007? Actually… Tesco created its first mobile app back in… 2002! Tesco Pocket Shopper was a complete guide to selecting and ordering your Tesco online groceries which you could use offline, then go online to […]

GS1 SmartSearch: Delivering more sales with structured product data

  Have a read of this article about the project I’m working on with David Smith, Head of Digital GS1 UK. It’s all about making a step change in the improvement of product description information on the web, using JSON format which is easily machine-readable. This post first appeared in The Retail Bulletin on November […]