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Tesco TV Campaign Highlights iPhone App Barcode Scanning

If you’re an Emmerdale fan than you will no doubt have seen the excellent and amusing 40-second TV commercial from our marketing department. The commercial shows our “Tesco family” using the barcode scanning facility on their iPhone as they go about life. You’ll see the ad popping up all over the place on commercial TV channels in …

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Credit where credit’s due: well done Ocado!

Last week our grocery home shopping competitor Ocado won the BT Retail Week Technology Award for their iPhone and Android Ocado on the Go apps. The two applications are excellent examples of applying technology appropriately for the customer’s benefit – making the process of grocery shopping easier and more convenient. I’m sure our forthcoming grocery …

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Nice thought piece on APIs from Revolution magazine

I like this ‘thought piece’ from Revolution magazine on APIs and the future. http://www.revolutionmagazine.com/news/947967/open-source-answer/ The article’s “pros and cons” paragraph is particularly interesting, and the section about the importance of ‘abstracting’ the API from how the underlying service really works was important to me when designing the Tesco.com Grocery API. Our underlying grocery service is …

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