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Big improvements to service for Tesco Finder app

I’ve just sent into live an update to the API service supporting Tesco Finder application. The focus has been on improving performance and accuracy of the service for the ever-increasing number of Tesco Finder users. The “nearest branches” feature is now much more accurate. Before the update, the API tended to favour nearest branches by …

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TV advertising….works!

It’s all very easy for us digital internet types to get sniffy about how TV advertising is old hat with its scatter-gun approach to marketing and no direct feedback that it works. I was in this mood when I chatted with Tesco.com’s marketing team on the eve of the first TV commercial for the iPhone …

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Tesco TV Campaign Highlights iPhone App Barcode Scanning

If you’re an Emmerdale fan than you will no doubt have seen the excellent and amusing 40-second TV commercial from our marketing department. The commercial shows our “Tesco family” using the barcode scanning facility on their iPhone as they go about life. You’ll see the ad popping up all over the place on commercial TV channels in …

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Ribot have taught us the art of Simple.

It’s mid-afternoon on a Saturday, and my copy of Tweetdeck is on the screen displaying my favourite filtered Twitter feeds. As you can imagine I have a column filtering “tesco iphone app” and I have to admit I’m enjoying the very many positive comments coming from ‘the real world’. The team at Ribot are enjoying …

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Survive an earthquake with Tesco Finder

A techfortesco reader has just alerted me to a very interesting article from a geography teacher’s blog that is introducing Tesco Finder for iPhone/iPod Touch into geography lessons as part of an earthquake survival kit. Chris Green, Head of Geography at a west midlands secondary school, has created the lessons to teach his pupils how to …

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