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TV advertising….works!

It’s all very easy for us digital internet types to get sniffy about how TV advertising is old hat with its scatter-gun approach to marketing and no direct feedback that it works. I was in this mood when I chatted with Tesco.com’s marketing team on the eve of the first TV commercial for the iPhone …

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Windows Phone 7 Design

Ribot and our innovation team at Tesco.com have really done us proud in the design and development of Tesco Groceries for Windows Phone 7. If you imagine that the phone’s screen is a vertical window over a portion of the application, then this is what the full screen would look like (click for larger version): …

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