‘Grocery-Grazing’ Tesco App Customers Get More Respect

Over the past week I have been working with my colleagues to tune the Application Programming Interface (API) service that supports communications from all our apps, now that our TV advertising campaign has brought many new customers to the joy of mobile grocery shopping. Anecdotal evidence shows that we can support five times the numbers […]

TV advertising….works!

It’s all very easy for us digital internet types to get sniffy about how TV advertising is old hat with its scatter-gun approach to marketing and no direct feedback that it works. I was in this mood when I chatted with Tesco.com’s marketing team on the eve of the first TV commercial for the iPhone […]

Nice review of Tesco Groceries app by BBC’s Rory Cellan-Jones

The BBC’s Technology Correspondent, Rory Cellan-Jones, has written a nice blog article on the Tesco Groceries app now we have updated it to include barcode scanning. It’s always good when people I respect are enjoying the fruits of the work coming out of Tesco.com! http://www.bbc.co.uk/blogs/thereporters/rorycellanjones/2010/10/mobile_barcodes_and_smarter_sh.html

Windows Phone 7 Design

Ribot and our innovation team at Tesco.com have really done us proud in the design and development of Tesco Groceries for Windows Phone 7. If you imagine that the phone’s screen is a vertical window over a portion of the application, then this is what the full screen would look like (click for larger version): […]

Tesco Groceries app logo on Windows 7 Phone

Great still from a BBC video of the Tesco Groceries logo sitting nicely in a square on a Windows 7 Phone. See the full video of the BBC’s Rory Cellan-Jones interviewing Microsoft’s Ashley Highfield here. Thanks to Twitter followers for pointing this video out to me!

Ribot have taught us the art of Simple.

It’s mid-afternoon on a Saturday, and my copy of Tweetdeck is on the screen displaying my favourite filtered Twitter feeds. As you can imagine I have a column filtering “tesco iphone app” and I have to admit I’m enjoying the very many positive comments coming from ‘the real world’. The team at Ribot are enjoying […]