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TV advertising….works!

It’s all very easy for us digital internet types to get sniffy about how TV advertising is old hat with its scatter-gun approach to marketing and no direct feedback that it works. I was in this mood when I chatted with Tesco.com’s marketing team on the eve of the first TV commercial for the iPhone …

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Windows Phone 7 Design

Ribot and our innovation team at Tesco.com have really done us proud in the design and development of Tesco Groceries for Windows Phone 7. If you imagine that the phone’s screen is a vertical window over a portion of the application, then this is what the full screen would look like (click for larger version): …

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Ribot have taught us the art of Simple.

It’s mid-afternoon on a Saturday, and my copy of Tweetdeck is on the screen displaying my favourite filtered Twitter feeds. As you can imagine I have a column filtering “tesco iphone app” and I have to admit I’m enjoying the very many positive comments coming from ‘the real world’. The team at Ribot are enjoying …

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