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Tesco Pocket Shopper

A little piece of history for you: You probably think that mobile apps appeared soon after iPhone’s launch back in 2007? Actually… Tesco created its first mobile app back in… 2002! Tesco Pocket Shopper was a complete guide to selecting and ordering your Tesco online groceries which you could use offline, then go online to …

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Thank you, Steve Jobs, for inspiring me so much.

I join many of my colleagues in being saddened to hear the news of the death of Steve Jobs last night. Apple, through Jobs’ leadership, used disruptive innovation to smash through the complexity of using mobile devices by making the utterly simple to use. For the first time, anyone – young or old – techno-savvy …

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Tesco Triathlon app review

We’ve been evaluating a mobile application we set up for those participating in the Tesco Charity Triathlon last month. The app was created by mobile specialists mBlox so that triathletes could enjoy personal updates as the triathlon deadline approached. In this article, Ben Martin (who took part in the triathlon itself and raised £370 in …

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7am: Social Media’s Finest Hour

There’s something about 7am. It’s at that time when I am still in bed with the Today programme on BBC Radio 4 sounding in the background and the smell of freshly brewed coffee indicating its presence on the bed-side table. However the start of the 7am news usually causes me to sit up and reach …

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Tonight’s Lecture at Cambridge (Arcadia Programme)

A reminder that if you are a student at Cambridge University I am giving a lecture on Tesco’s customer-focussed mobile journey (those Hunters, Gatherers and Groundhogs!) at the seminar room of Wolfson College starting at 6pm tonight. The lecture forms part of Cambridge University Library’s Arcadia Programme – for more information follow this link. I look forward …

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